Amprius Technologies – a leader in building next-generation lithium-ion batteries – challenged Gateway Group to drive attendance and increase awareness for the expansion of its state-of-the-art megawatt–hour (MWh) manufacturing line in Fremont, CA. The engagement was a combined effort between investor relations and public relations to generate strong stakeholder participation at the event as well as earned media coverage, analyst and investor interest, and engaging social media activity in the days following the ceremony.
Gateway helped coordinate an invite-only ribbon-cutting ceremony to showcase Amprius’ new MWh-scale facility in Fremont, California known as “Amprius Lab”. Our team designed, developed, and managed the email invitation campaign for the event, including tracking attendee count and driving attendance from key media, government, and finance community stakeholders.
The event was designed to provide an exclusive behind-the-scenes facility tour of Amprius’ proprietary anode production line as well as presentations from several current partners, including AALTO Airbus, AeroVironment, and CENTCOM, each showcasing Amprius’ industry leading, high-energy batteries. Gateway also leveraged the event to generate content across Amprius’ social media channels, with an emphasis on LinkedIn, a priority platform for engaging critical stakeholders and investors.
The successful ribbon-cutting ceremony was attended by approximately 100 customers, investors, partners, and editorial media, boosting the Company’s profile and providing a forum to showcase Amprius’ bright future. The event received strong regional and trade media coverage and resulted in engaging owned content across Amprius’ social media channels.
Following the event, Amprius’ LinkedIn profile saw a 21% increase in new followers. Posts developed by Gateway recapping the ribbon-cutting ceremony garnered over 11,000 organic impressions and respective engagement rates of 45% and 17% (compared to the commonly accepted “good” engagement rate on LinkedIn of 1-2% in the technology industry). The event also garnered strong investor and analyst engagement, resulting in several follow up discussions with prospective and current investors. In the days and weeks after the ceremony, Amprius was covered in several research updates with the company adding multiple new covering analysts as well.
